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holleratchagirl!…lookbook cover “reverie in rapture” posted on

27 Jul

hey now! check out to see the lookbook cover i created. i think you just might like it cuz i really do. ūüôā hurry! i don’t know how long they are gonna leave it up. but just in case it comes down, i am gonna paste a copyof ¬†it. hehe. see below.

bella maven look book cover on landing page

to be honest, this was the first time i was commissioned to do a piece for a fashion lookbook, but i really enjoyed the process and the challenge of it all. connecting to the essence of bella maven definately took work. i mean, never did i try to understand the deeper meaning behind a retail company  & their products before, you know what i mean? it was sort of an awkward thing to engage in or so i thought it would be.

before i could start creating, i had to ask myself, what does this company stand for? how does bm relate to women and try to empower them (and yes, i think that fashion can be empowering…if u want details hit me up and we can have a convo over coffee or something :)). the bm saying “something beautiful everyday” resonated with me as i took to the task.¬† i believe every woman wants to feel beautiful. but what is beauty? what makes something or someone beautiful? these are¬†the questions i focused on as i attempted to tap into the essence of bm.

to me the definiton of beauty is boundless because everyone has a different take on what is beautiful. but, speaking of beauty as a inner quality that is radiated outward through one’s temperament, disposition, and shared energy i feel there is a certain raw-ness and real-ness that is associated with the beauty of one’s persona. this real and raw quality is what i tried to capture in the piece above, entitled reverie in rapture. i feel that there is a certain honesty and vulnerability within the image (perhaps negotiated in the facial expression and body positioning of the female character & the overall free and floating quality of the work) that is representative of my feelings on the subject…there is no official standard of beauty that women should be measured against. every woman sets her own standard. all i know is that true beauty¬†is, like i said,¬†honest and vulnerable.

when i¬†read/ hear the bm mantra “something beautiful everyday” i think of all the beauty that i see within the folks who have touched my life and inspire me to be the best me at all times. i think of all the¬†strong women who¬†hold it down for¬†social justice, for their families, for their communities. i think of all the women who seek out truth in this life, who speak their truth and let their hearts be heard.

to all the fierce women who are beautiful on the inside and outside, this piece is dedicated to you because you are strong and beautiful. to me you all represent beauty at its core. you are what i see as the  face of bella maven.

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